Timken Axels Editorial Ads
Date
1943
Credits
- Lurelle Guilde Designer
Format
- Magazine 830
- Advertising 610
Type of Work
- Finished work 5636
Media
- paper 1947
Techniques
- illustration 261
- printing 803
An editorial ad for Timken Axles. The “Super-Transport on Super-Highways” campaign utilized several ads with identical layout but differing imagery. 7 ads in total showcase retro futuristic vehicles designed by industrial designer Lurelle Guilde. The ad's copy highlights the importance of Timken Axels for new advances in transport. The copy also celebrates advances in technology due to World War 2 and encourages the buying of War Bonds.
Oil Truck of Tomorrow Editorial Ad
Light Delivery Truck Editorial Ad