Kewpie Half Art Direction
Date
1999
Credits
Format
- Advertisement 273
Media
- software 84
Techniques
- digital 245
- photography 140
- printmaking 45
- printing 911
- photocopy 34
Locations Made
- Japan 558
This idea came from a coincidental design that resulted from throwing a cake. This poster combines photography and graphic design showcasing his original and unique concept. He includes handwritten text in the poster, which adds a soft touch and connects to the idea of "half calorie".