MUJI brand
Date
1997
Credits
- Ikko Tanaka 34 Designer
Format
- Poster 2725
- Advertising 691
Media
- paper 2260
Techniques
- photography 163
- digital photography 10
- printmaking 50
Locations Made
- Japan 612
Ikko Tanaka is a famous graphic designer who later became an art director for the MUJI brand. His design introduced a new aesthetic combining simplicity with a sense of luxury of Zen or wabi-sabi. He presents products through simple design while incorporating Japanese aesthetics and deeper meaning that align with the brand’s purpose. He included the word 'Shoshitsu,' which means constitution or quality. Although there is only one type of ingredient, it reflects MUJI brand.
