MUJI brand
Date
1997
Credits
- Ikko Tanaka 25 Designer
Format
- Poster 2152
- Advertising 591
Media
- paper 1861
Techniques
- photography 133
- digital photography 8
- printmaking 42
Locations Made
- Japan 403
Ikko Tanaka is a famous graphic designer who later became an art director for the MUJI brand. His design introduced a new aesthetic combining simplicity with a sense of luxury of Zen or wabi-sabi. He presents products through simple design while incorporating Japanese aesthetics and deeper meaning that align with the brand’s purpose. He included the word 'Shoshitsu,' which means constitution or quality. Although there is only one type of ingredient, it reflects MUJI brand.
