Tsutaya Shoten Bookstore(蔦屋書店)
Date
2011
Credits
- Kenya Hara 原研哉 Art Director
- Kenya Hara 原研哉 Designer
- Kaoru Matsuno 松野薫 Designer
- Haruka Misawa 三澤遥 Designer
- Naoko Sasaki 佐々木直子 Designer
- Hiroaki Kawanami 川浪寛朗 Designer
- Ryo Hasumi Creative Director
- Hiroyuki Saito Website Designer
Format
- Packaging 375
- Advertisement 249
- Illustration 361
- Logo 335
- Print 307
Publishers
Media
- paper 1860
Locations Made
- Japan 402
- Tokyo 47
- Tokyo Prefecture 41
Links
Daikanyama Tsutaya Shoten Bookstore(蔦屋書店), with Kenya Hara as its art director, changed the original Tsutaya to the kanji 蔦屋, aiming to make it more readable and have an adult vibe. The packaging and goods also follow this rule, with the wrapping paper echoing the building's façade, using a T-shaped print design.
