Tsutaya Shoten Bookstore(蔦屋書店)
Date
2011
Credits
- Kenya Hara 原研哉 Art Director
- Kenya Hara 原研哉 Designer
- Kaoru Matsuno 松野薫 Designer
- Haruka Misawa 三澤遥 Designer
- Naoko Sasaki 佐々木直子 Designer
- Hiroaki Kawanami 川浪寛朗 Designer
- Ryo Hasumi Creative Director
- Hiroyuki Saito Website Designer
Format
- Packaging 402
- Advertisement 273
- Illustration 392
- Logo 359
- Print 329
Publishers
Media
- paper 2108
Locations Made
- Japan 558
- Tokyo 81
- Tokyo Prefecture 77
Links
Daikanyama Tsutaya Shoten Bookstore(蔦屋書店), with Kenya Hara as its art director, changed the original Tsutaya to the kanji 蔦屋, aiming to make it more readable and have an adult vibe. The packaging and goods also follow this rule, with the wrapping paper echoing the building's façade, using a T-shaped print design.
