"The Man with the Golden Arm"

The poster for *“The Man with the Golden Arm”* (1955), designed by Saul Bass, is a key moment in graphic design history. The design features a bold, minimalist image of a broken arm with a golden streak, symbolizing the film’s theme of addiction and personal struggle. Using sharp, simple lines and strong contrast, Bass created a striking and memorable visual that captured the essence of the movie. The design was ahead of its time, moving away from traditional movie posters filled with crowded images and text, and instead focusing on a single, powerful symbol. This approach helped establish Saul Bass as a pioneer in graphic design, showing how design could tell a story and evoke emotion with just a few well-chosen elements.