Sega DreamCast: It's Thinking
Date
circa September 9th, 1999
Credits
- Foote, Cone and Belding Agency
- Brian Bacino Creative Director
Format
- Poster 2149
Publishers
Techniques
- digital 235
- digital printing 53
- photography 133
- printing 769
The Series of ads under the It's thinking campaign for the Sega Dreamcast display a surreal art style, displaying Artificial intelligence in the aesthetic of early science fiction films of the 1990s and 2000s. The images convey a sense of overwhelming the senses and distress. Its messaging was to represent the console's superior intellect and processing with the quote “Even if your memory doesn't fail you, it can't help you”.
This series is heavily in the department of mixed media. distorted human imagery with cyberware around. Early technologies in illustration involved pixels and layers. Both posters highlight a human feature such as an Eye or a face.
