7UP's “Uncola”

7UP’s “Uncola” campaign was a bold and colorful series of ads from the 1970s. Instead of copying Coke or Pepsi, 7UP called itself the “Uncola” instead. The posters and print ads were filled with interesting patterns, rainbow colors, and weirdly drawn fruit trees. They looked more like art from a music festival than a soda ad. These ads stood out on purpose. They wanted people to feel like 7UP wasn’t part of the boring cola world, and instead was a fun, weird, creative option. The campaign used bright drawings and funky fonts to speak directly to younger people and anyone tired of the same old thing.

Some posters were made by famous artists like Peter Max, who was known for his psychedelic pop art style. Everything about the campaign, from the language to the colors, was designed to feel fresh and rebellious. It wasn’t just about soda. It was about being yourself and not following the crowd. And that message helped make the “Uncola” campaign one of the most memorable ad series of its time.