“Love at First Lick” 

The images provided were a part of a poster campaign produced by the Greenville Humane Society in South Carolina.  These ads were created to increase adoption rates for their agency. The Greenville Humane Society prides itself on ethical animal care, finding new homes for abandoned dogs while providing them with the necessary medical treatment and essentials, such as food and shelter. 

   They wanted to produce a poster that was engaging for passerbyers and could perfectly encapsulate the joys of being a pet owner. Erwin Penland, a local ad agency, was given the liberty to execute their vision.  They decided to bring the image to life, adding a component of three-dimensionality through folded papers. The folded flaps allegorize  the ears of a keen dog eager to see their owner. The giant pink flap of a tongue, a puppy ready to show affection.