Ghostbusters Poster

When looking at where graphic design has been used historically, few things are quite as memorable and iconic as a movie poster. As a designed work, a movie poster accomplishes many goals, such as promotion, acting as merchandise, and giving a film visual identity. This poster for Ghostbusters is a great example of a designed work made with intention. Where other posters aim for text-heavy compositions with detailed illustrations of the main characters or setting, this one stands-out for its simplicity. Aside from small-print legal information at the bottom of the poster, the only thing atop the solid black background is the Ghostbusters logo. As far as fictional logos go, the design used for the Ghostbusters is one of the most recognizable ever created. By not including any text in this poster, the designers are communicating their confidence in the Ghostbusters brand identity by allowing the logo to speak for itself.