オールトヨタ　「かけがえのない一台」

Published in July 2007, this advertisement has an major role on promoting the brand image of customer priority that TOYOTA was aiming for, involving dealers and manufacturers at that time. This advertisement was mainly published on the newspapers. Around this time, TOYOTA started to put more efforts on hybrid vehicles such as “SAI”, “AQUA” and  “PRIUS α” after postpone of release due to the 2011 Tohoku earthquake. This advertisement can be considered as a symbol of efforts of TOYOTA adapting to the changing demands for the automovile society including protecting environment issue.