東京三越呉服店 本店西館修築落成・新宿分店新築落成 Tokyo Mitsukoshi Gofukuten — Completion of Renovation of the Main Store West Wing and New Construction of the Shinjuku Branch
Date
Credits
- Sugiura Hisui (杉浦非水) 7 Designer
Format
- Poster 2149
Media
- paper 1860
Techniques
- lithography 212
Dimensions
Locations Made
- Japan 402
- Tokyo 47
- Tokyo Prefecture 41
Sugiura杉浦 rose to prominence through his advertising designs for Mitsukoshi三越, where he began working as a commissioned designer in 1908. For 13 years, he created covers for Mitsukoshi’s PR magazines Mitsukoshi Times and Mitsukoshi, as well as posters advertising the department store. During this period, he initially produced many Art Nouveau-style works, later transitioned to Secession-style designs, and eventually became highly prolific in the Art Deco style. This era marked the peak of his career as a commercial designer.
In this poster, with the Mitsukoshi building as the background, it shows an adult woman in a traditional kimono and a little girl in Western-style clothing, embodying the integration of traditional and modern fashion. The retro colors and distinct characters reflect the blend of clothing culture and commercial marketing of that era.
