Love in Color-Shiseido Poster
Date
1970
Credits
- Hideaki Murase 2 Designer
- Yokosuka Isamitsu 2 Photographer
- Inuyama tatsushoro Copywriter
Format
- Poster 2181
- Advertisement 256
Clients
Locations Made
- Japan 447
This design of Shisedo which is Japanese most famous cosmetic company is designed by Murase Hideaki. Two women are shown in a close-up, and one is kissing the other on the cheek, which immediately catches the viewer’s attention. The white background makes their faces and lip colors stand out, highlighting the appeal of the lipstick. The “LOVE IN COLOR” logo uses a bold, rounded font that reflects Japanese pop culture. Overall, I think the design gives a fun and playful impression.
