‘MIRAI (future)’ Poster for Parco Co., Ltd. (1998)

A poster advertisement for PARCO, a shopping and retail space, designed by Higashiizumi Iichiro in 1998. He is known for his minimal yet bold style within his graphic designs.

Parco hired Higashiizumi Iichiro and published the poster to show themes of urban futurism. The kanji shown say ‘Mirai’, meaning future in English. The escalator is used to symbolize forward movement. Using minimalist aspects with an avant-garde approach Iichiro aligned PARCO with the idea of futurism and modernity echoing earlier designs by artists such as Makoto Wada.