2600th Anniversary of the Founding of Japan: Grand International Exposition of Japan Postcard

 贈呈

(presentation/ gift)

紀元二千六百年記念

(Era 2600 Year Commemoration)

日本万国博覧会

(Japan International Exposition)

絵葉書

(Picture Postcard)

Envelope lettering read from top to bottom.

Lettering on top of card read from right to left. 

Lettering on side of card read top to bottom. 

The year 1940 was declared as the 2600th anniversary of the accession of Emperor Jimmu (Japan's First Emperor). Symbolic motifs arose such as Mount Fuji, and there was an effort to display and promote national unity. Nihonga (Japanese-style Painting) aligned with Japans traditional culture and aesthetics, was used to promote Japans unity. In the picture card there is use of Nihonga to depict the buildings and there is also Mount Fuji within the lower card to show nationalism.