プール冷えてます - The Pool Is Cold
Date
1986
Credits
- Takuya Onuki 4 Designer
Format
- Poster 2374
Media
- paper 2096
Techniques
- drawing 107
- illustration 307
- printing 903
Locations Made
- Japan 560
- Tokyo 81
- Tokyo Prefecture 77
Takuya Onuki was given the job to create a poster for the Toshimaen swimming pool. "The Pool Is Cold," a play on the phrase "The Beer Is Cold," and an illustration of a penguin. The result was a big hit with the public, with some even saying, "This is the ultimate advertisement!" This design established him as an advertising creator, abandoning his artistic side.
