Living Handbook 32 (暮しの手帖 )

Edition for September October 1974

Yasuji Hanamori (花森安治)

Born in Kobe City, Japan in 1911

Attended the Department of Aesthetics and Art History at the Faculty of Letters at Tokyo Imperial University. Hanamori had a long-standing dream to be a newspaper editor and reporter and did this type of work often throughout university. There, he met Shigejiro Sano, who a painter making advertisements and often worked with him and learned with him about painting and commercial design. Once World War II began, he worked in the propaganda department of the Taisei Wing Praise Association which following the war, he deeply regretted and that led to the establishment of this magazine. He holds many professional titles of being an editor, graphic designer, journalist, and copyrighter.

This cover features an off-white background and scattered home goods items. There is a large oil lantern in green then under it a knife, to the right, a yellow coffee cup, to the far left, a blue kettle, and above the kettle oriented horizontally, a red book with a matching bookmark. This cover highlights what the magazine mostly centers on featuring which includes, reviews of tested household products, cooking tips, fashion, craft tutorials, and seasonal extras all centered on creating a beautiful lifestyle, not from money but from creativity, craftsmanship, and daily efforts.