NO MUSIC, NO LIFE.

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NO MUSIC, NO LIFE.

“NO MUSIC, NO LIFE.” was made in 1996 for corporate voice for TOWER RECORDS, Japanese record shops. This is the poster series, and the artists on it change every month. 

箭内道彦 (Yanai Michihiko) directed the project and made this phrase. As an art director and designer, he worked 13 years at the Hakuhodo agency, then he established his own creative studio 風とロック in 2003.

He worked a variety of great ad campaigns, such as ゼクシィ for Recruit, and ほろよい for SUNTORY.

https://michihikoyanai.com/projects/%e3%82%bf%e3%83%af%e3%83%bc%e3%83%ac%e3%82%b3%e3%83%bc%e3%83%89-no-music-no-life/
Source: tower.jp
https://michihikoyanai.com/projects/%e3%82%bf%e3%83%af%e3%83%bc%e3%83%ac%e3%82%b3%e3%83%bc%e3%83%89-no-music-no-life/