Poster, Toshiba Co. Ltd.
Date
Credits
- Kazumasa Nagai 38 Designer
Format
- Poster 2371
Clients
Typefaces
Media
- paper 2062
Techniques
- silk-screen 53
- offset lithography 648
Dimensions
Locations Made
- Japan 560
- Tokyo 81
- Tokyo Prefecture 77
This is part of Nagai's corporate and technology-related design work. This poster features circles and wave-like patterns to create an optical illusion, drawing the viewer's attention to the center of the poster. It is a screen print, created during the IC boom, and is very futuristic, drawing some hype to the new technology. The text at the top translates to “Year One of the Computer Age — The future ruled by IC (Integrated Circuits) has opened.”
This poster truly shows how exciting and futuristic people thought technology was in the late 1960s. The design uses circles that spread out from the center in shades of blue and yellow, almost like light or energy waves, to represent how computers and circuits were changing the world. The simple, geometric shapes and glowing colors make this poster feel modern and new. Made for Toshiba in Tokyo, it reflected Japan’s growing pride in its tech industry and its role in shaping the future. This poster is important in graphic design history because it shows how designers started using abstract art to communicate complex ideas, like science and innovation, in a way that still feels creative and human.
