We Clean Smokers

This is a poster created for the Japanese cigarette brand Prince. The composition uses rainbow gradients and fine lines to create a clean and modern image. The typography of “WE CLEAN SMOKERS” placed at the top gives the poster a westernized and corporate feel.  

This poster is meant to look super futuristic and clean, using bright color lines and abstract shapes to grab attention. The glowing oval forms almost look like spaceships or smoke rings, giving off a feeling of motion and energy. The strong yellow diagonal at the bottom cuts across the dark background, making the design bold and modern. Even though it’s an ad for cigarettes, it focuses more on being sleek and stylish than on the product itself. This poster is important in graphic design history because it shows how Japanese designers combined art, advertising, and technology in a really creative way. It also reflects how 1970s Japan was becoming more modern and international, and how design could make something simple look cutting-edge and futuristic.