Studio

This was created and presented in an exhibition named Studio (1973). A dome-like form, with alternating blue and yellow segments. It could resemble a beach ball or possibly a tent. Nakajo has a design philosophy surrounding simplicity and stripping down forms to their essence. This is a perfect example of that, with simple geometry and vibrant colors. This poster shows how simple forms and colors could evoke spaces, moods, or even identities.

Masayoshi Nakajo was among the Japanese designers who moved poster design away from purely commercial messaging and toward something more expressive. His approach shows that a poster can be a piece of graphic art, not just an advertisement, and that bold geometry and color can carry meaning by themselves. By doing this work in the early 1970s, Nakajo helped shift how designers thought about graphic design and inspired future generations to treat graphic design as art  as much as function.