MUJI “Visualize the Philosophy of MUJI”

This MUJI campaign, looked after by Kenya Hara in 2003, reflects the MUJI company’s core philosophy of simplicity and emptiness through quiet, minimalistic visuals rather than direct advertising or using straightforward language. Instead of promoting a specific items from the brand, the design focuses on the mood and balance which allows the viewer/consumers to have there own interpretations of the brand’s image and message.