新婚大混線 (Newlyweds in a Big Mix-Up) 

Shinkon Daikonsen (1972), directed by Masaharu Segawa and distributed by Shochiku Eiga Co., Ltd., stars Toshiyuki Nishida, Mari Izumi, Enari Kazuko, Toru Yuri, and Kō Nishimura. The poster design, produced by Shochiku’s in-house advertising department, uses a colorful collage layout that typified the studio’s comedies in the early 1970s. A playful heart-shaped photo cutout centers the newlywed couple, surrounded by smaller vignettes showing moments of slapstick and flirtatious confusion. The bright red title typography cuts diagonally across the frame with thick, expressive brush strokes, suggesting speed, humor, and disarray that perfectly match the film’s theme of marital misunderstanding. The blue 「喜劇」(comedy) tag box was a recognizable Shochiku branding element, letting audiences know they were in for a lighthearted film amid the studio’s broader lineup of family and dramatic works.

Culturally, during Japan’s early 1970s economic boom, Shochiku comedies provided audiences with escapist humor that centered on domestic life, modern romance, and generational clashes. The poster’s pop color palette and layered stills evoke magazine-style layouts, mirroring Japan’s growing Westernized mass media aesthetics. It captures the optimism and restlessness of the post-Tokyo Olympics era, when audiences sought laughter and familiarity through stories that reflected the everyday absurdities of modern life