Showa 10 Advertisement Matchbox Cover
This matchbox cover, advertising a café serving Western-style food, dates to the Showa 10 era. It is significant because it reflects both the influence of prominent graphic designers of the time and the creativity of smaller, local artists. The design offers insight into accessible, everyday graphic design in Japan during this period, showing how modern design trends extended beyond major studios to local businesses. Western influence is also apparent in the figures’ clothing and in the bright, pastel color palette of pink, blue, white, and yellow.
