Nikke socks and knitwear poster ad
This Nikke socks and knitwear poster ad by Gihachiro Okayama (1937) was very ahead of its time, featuring playful characters along with unusual and slightly surreal designs. The color palette is notably muted, with earthy, brownish tones that set it apart from many brighter, more vibrant posters of the era. Interestingly, the messy and bold text style feels surprisingly familiar to advertising trends we see later on in Japanese advertising, creating a striking contrast with the more subdued colors.
Nike Ad