The original logo for Atari was created in 1972 and is still a part of the official visual identity policy of the company. The monochrome logotype in all capitals was placed on the right from a unique smooth emblem, which was sometimes set above the wordmark. The Atari emblem is a stylized letter “A”, composed of three bold lines, resembling a tower or a road. It stands for progress, movements, and individuality, while the soft lines of the inscription add tenderness and style to the whole image.
