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Mexico 68 Olympic Graphic Identity System

Added by Sam Erlich 5 on May 5th, 2026

Date

1968

Credits

Format

Comprehensive identity system for the 1968 Olympic Games, including logo, typography, pictograms, and environmental graphics. The design combines art influenced line work with references to Indigenous Mexican patterns, applied across venues, signage, print materials, and broadcast elements.

Tags

Mexico 68 Olympic Graphic Identity System 1
Source: lancewyman.com
Mexico 68 Olympic Graphic Identity System 2
Source: lancewyman.com
Mexico 68 Olympic Graphic Identity System 3
Source: lancewyman.com
Mexico 68 Olympic Graphic Identity System 4
Source: lancewyman.com
Mexico 68 Olympic Graphic Identity System 5
Source: lancewyman.com
Mexico 68 Olympic Graphic Identity System 6
Source: lancewyman.com