Exide "NEEDS NO HANDLE TO ITS NAME"
Date
circa 1950
Format
- Poster 2238
- Illustration 378
- Advertising 610
- Signage 74
Type of Work
- Finished work 5636
Media
- paper 1947
Techniques
Dimensions
52 × 82 cm
Printed Pages
1
Locations Made
- United Kingdom 179
- England 92
Promotional showcard produced by Chloride Batteries Limited in England, for their UK manufactured ‘Exide’ Long Life Battery.
Exide invented and produced the world's first starter battery in 1912, in the USA for the Cadillac Model Thirty. The introduction of the ‘electric starter’ eliminated hand-cranking for engine starting – a hazardous manual task that was unpopular with everyone, but especially ladies. This explains the illustration of a lady holding a starting handle and the message.
Exide "NEEDS NO HANDLE TO ITS NAME"