Donate!

In a time when histories are being removed, hidden, and made illegal to teach in schools, your support for The People’s Graphic Design Archive is more important than ever. This is your archive and survives on your support.

Donate

Topics Add to Archive

Scammell Press Ad - Instantaneous coupling saves loading delay

Added by Steve Serowka 9 on Jan 19th, 2023

Date

circa July 9th, 1948

Format

Type of Work

Finished work 5645

Clients

Scammell Lorries Limited

Media

paper 2121

Techniques

offset lithography 649

Locations Made

United Kingdom 179
England 92

A B2B trade advertisement for Scammell Lorries in the UK publication ‘The Railway Gazette’.

Dynamic ‘fisheye’ distorted illustration projects an image of product strength and speed.

The key message is the articulated feature of the Power Unit and Semi-trailer with instantaneous coupling gear.

Tags

Scammell Lorries Press Advertisement — Source: Serowka Personal Collection

Scammell Lorries Press Advertisement