"Diana” (1978)
Date
1978
Credits
- Katsumi Asaba 16 Graphic Designer
Format
- Poster 1993
Type of Work
- Finished work 5562
Clients
Media
- paper 1703
Techniques
- photography 123
- printing 670
Locations Made
- Japan 376
This is a promotional poster designed by Katsumi Asaba for the shoe retailer 'Diana.' Asaba incorporates his signature typography, featuring a larger dot at the end of the sentence, drawing more attention to the message of the text. The typeface translates to 'watch your step.' The image depicts giant legs with bright red shoes, emphasizing the shoes themselves. Additionally, there appears to be a man looking up at the woman; however, he is not focused on the shoes, which could allude to another aspect of the message of 'watch your step.' With a striking image, the typography appears simple yet straightforward.
