Timken Axels Editorial Ads
Date
1943
Credits
- Lurelle Guilde Designer
Format
- Magazine 783
- Advertising 569
Type of Work
- Finished work 5601
Media
- paper 1805
Techniques
- illustration 227
- printing 744
An editorial ad for Timken Axles. The “Super-Transport on Super-Highways” campaign utilized several ads with identical layout but differing imagery. 7 ads in total showcase retro futuristic vehicles designed by industrial designer Lurelle Guilde. The ad's copy highlights the importance of Timken Axels for new advances in transport. The copy also celebrates advances in technology due to World War 2 and encourages the buying of War Bonds.
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