Toledo Berkel Express Weighing Machines
Date
1927
Credits
- Paul Schuitema Designer
Format
- Poster 1993
- Advertising 551
Techniques
Dimensions
20 × 14 cm
Printed Pages
20
Locations Made
- Netherlands 27
Links
This Berkel advertisement for an express weighing machine by Paul Schuitema was among one of the many new poster designs sporting the iconic Bauhaus characteristics. Paul was a graphic, furniture, and architectural designer whose interdisciplinary practices permeated into each other such as this advertisement poster. Bauhaus was originally a school for architecture, and in those same applied principles, type is layered and stacked in, at the time, unconventional ways. Drawing away from standardized centered aligned or left aligned text, the Bauhaus movement acted as a rebirth of sorts after the First World War.
Contextual information derived from MCB, Paul Schuitema.
Two images of a weighing machine with bold type and a red trapezoid in the background.