Kewpie Half Art Direction
Date
1999
Credits
Format
- Advertisement 291
Media
- software 98
Techniques
- digital 280
- photography 168
- printmaking 52
- printing 1024
- photocopy 43
Locations Made
- Japan 657
This idea came from a coincidental design that resulted from throwing a cake. This poster combines photography and graphic design showcasing his original and unique concept. He includes handwritten text in the poster, which adds a soft touch and connects to the idea of "half calorie".