Rosmarie Tissi Benz Logo and advertisement
Date
Credits
- Rosmarie Tissi 8 Designer
Format
- Logo 315
- Advertising 551
Type of Work
- Finished work 5562
Techniques
- printing 670
Locations Made
Rosmarie Tissi played a large role in corporate logo design as a female designing within a Swiss design style. Her work on the Benz logo exemplifies her skills in being able to balance gridded structures with creativity. Tissi, one of the few female designers in Switzerland, created extensive impacts on corporate identity. These extended beyond her other projects such as her more popularized Swiss Style posters.
Her design style included principles of Swiss modernism but rejected its rigidity, allowing for a more fluid and expressive approach. The Benz logo, is geometric yet merges that with a more playful visual style and functional clarity. Her work helped expand the visual language of corporate branding within the Swiss design style and proved that modernist identity systems could be both rigid and expressive.
The Benz logo, includes a balance of form and negative space. Tissi challenged the specific constraints of traditional Swiss modernism. She was able to forge a path for a more dynamic, individualized approach to branding.
Sources:
https://rosmarie-tissi.ch/Benz-1
https://www.triest-verlag.ch/en/produkte/book-26/design-140/rosmarie-tissi-2901
https://rosmarie-tissi.ch/Information
