Sex! Now that we have your attention, "Eat at Subway

The provocative "Sex! Now that we have your attention, "Eat at Subway" billboard was released in 2007. It was part of a campaign created by Subway's marketing team and by BBDO New York, a prominent advertising agency known for its innovative campaigns. This particular ad was part of a broader strategy to capture attention through bold and provocative messaging to attract attention with a humorous, bold, and slightly edgy approach. The ad quickly gained attention due to its controversial nature, effectively drawing in viewers who were curious about the message behind it.

The "Sex! Now that we have your attention, "Eat at Subway" billboard is an example of provocative advertising designed to capture attention through unexpected messaging. This tactic is often used to stand out amidst the multitude of ads consumers encounter daily, ensuring the brand message is noticed and retained. However, such strategies can be controversial and may not always align with a brand's image or the values of its target audience.