Blue Cheer, Vanilla Fudge, Sunshine Co. Fillmore Poster

Bonnie MacLean became a defining figure within the psychedelic art movement of the 1960s.   She moved to San Francisco in 1963 and worked at the Fillmore with her her husband who was a concert promoter at the venue.  MacLean became  one of the few largely known female artists in the psychedelic art scene.  She was able to expand upon the landscape of the 60's but also paved the way for future female designers. 

MacLean made it a point to  have the posters visual elements of the Fillmore’s promotional advertising materials reflected the energy of the era. Her many posters for the Fillmore added to the shaping  of  the visual identity within San Francisco and its counterculture movement. MacLeans posters that essentially served as advertisements for the Fillmore's upcoming shows embodied the counterculture’s embrace of music, art, and rebellion while demonstrating the power of design to define an movement and an era.

Women in the 1950s and 60s played crucial roles in shaping both corporate and countercultural visual identities. Bonnie MacLean was able to embodied the free-spirited energy of the psychedelic movement, and create culturally transformative art for the San Francisco area.

Sources: 
https://www.whatcommuseum.org/five-women-artists-bonnie-maclean/
https://www.sfmoma.org/artwork/95.696/
https://www.classicposters.com/artist/bonnie-maclean/?srsltid=AfmBOorbqFCU0FlIzcl9pHJRg9gd0QDzgQaB7GHGjFLVqS67S2Hjpcor
https://xpn.org/2015/09/28/bonnie-maclean-fillmore-poster/