Hasta La Victoria Siempre (Digital File From Original)
Date
Format
- Poster 2034
Printers
Techniques
Locations Made
- United States 928
- California 259
- San Francisco 117
“Hasta La Victoria Siempre” is a famous phrase that translates to “Ever Onward to Victory.” The person depicted is Che Guevara, who serves as a recognizable symbol of the Cuban Revolution. Che Guevara was anti-capitalist and followed the teachings of Karl Marx, who criticized oppressive capitalists and the exploitation of lower-class populations.
This poster works to communicate themes of taking action and confronting oppression. Its bold visual qualities and revolutionary theme contrast with the International Style's more neutral and “universal” approach.
The International Style can be associated with capitalism. Its goals often emphasize productivity and efficiency, which in turn can overlook the needs of and consequences on more vulnerable populations. As a result, it may reinforce ideas of social class and economic disparity.
