Côte d’Azur Pullman Express Poster

The “Côte d’Azur Pullman Express” poster, designed by Pierre Fix-Masseau in 1929, is a vintage travel advertisement for a luxury train service by the Compagnie Internationale des Wagons-Lits, connecting Paris to the French Riviera. Featuring a sleek steam locomotive set against a stylized Mediterranean landscape, the poster uses bold colors, dynamic perspective, and streamlined forms typical of the Art Deco movement. Its contribution to graphic design history lies in its embodiment of early 20th-century advertising art, blending functional promotion with aesthetic innovation. The poster's elegant typography and dramatic composition helped elevate travel advertising into a sophisticated art form, influencing the visual language of modern graphic design by prioritizing visual impact and emotional appeal.