The Charlotte Coliseum hosted a huge concert by Chicago, a band known for blending rock, jazz, and pop. The event’s promotional poster, printed by Globe Poster in Baltimore, exemplifies 1970s concert advertising with its bold red and black design, large typography, and a small band photo for authenticity. Featuring key details like ticket prices ($4.00–$6.00) and sales locations, it reflects pre-digital marketing strategies. Highlighting hits like Beginnings and 25 or 6 to 4, the poster captures the era’s excitement and the venue’s role in music history, making it a valuable piece of memorabilia.
