1980s rebranding of HSBC (The Hongkong and Shanghai Banking Corporation)

This logo was created by Henry Steiner in Hong Kong in 1983, aiming to modernize the bank's image while honoring its heritage. The red and white hexagon, inspired by the St. Andrew's Cross, reflects HSBC's Scottish origins. Steiner's minimalist approach, influenced by international aesthetics, resulted in a design that is both simple and globally recognizable. He drew inspiration from the bank's original house flag, noting its simplicity and effectiveness. This logo has become a lasting symbol of HSBC's international presence and commitment to cross-cultural design. Crafted in a rapidly globalizing Hong Kong, the logo helped position HSBC as a trustworthy international institution and remains a lasting example of cross-cultural design in corporate branding.