7 UP The Fresh UP

Post World War II, the concept of the nuclear family quickly rose through product advertisements in the 1950s. The nuclear family was characterized by the father, mother, son, and daughter, and was pushed forth as the standard domestic dynamic for many white, middle-class suburban families in America. 

This 7UP advertisement was part of a campaign of posters featuring the 7UP product with candid illustrations of a nuclear family enjoying activities together. This constructed an idealized pathway to domestic bliss, the American Dream. 

The goal was to create a link between product consumption and familial happiness, magnified by the strong urge of many Americans, to prosper after the war. 

These visual cues would go on to impact decades of national perception and the consumerist attitude.

Contextual information referenced from, envisioningtheaericandream.com.