Sony PlayStation: Sleepless Nights
Date
January 2001
Credits
- TBWA,Paris Agency
- Jorge Carreno Art Director
- Joe Magrean Photographer
- Eric Helias Copywriter
Format
- Poster 2092
- Advertising 569
Clients
Techniques
- digital 218
- photography 132
- digital photography 8
A part of an advertising campaign in January 2001, Sleepless Nights was created by TBWA Paris. The image details an eye with the iconic PlayStation shapes to represent the immersive gameplay of the PlayStation 2. In the early 2000s, Sony launched various ad campaigns with a more edgy feel to appeal to younger audiences of the time.
