Olivetti Lettera 22 Advertisement Poster
Date
1958
Credits
- Giovanni Pintori 2 Designer
Format
- Poster 2096
Type of Work
- Finished work 5613
Media
- paper 1812
Techniques
- printing 754
Locations Made
- Italy 52
This highlights Italian and Southern European design artifacts that reflect the region’s deep-rooted traditions, artisanal craft, and innovative visual culture. The Olivetti Lettera 22 typewriter poster embodies postwar Italian modernism, merging sleek industrial design with high visual literacy. Olivetti, a typewriter company, was not only known for its machines but also for its commitment to artistic advertising. This poster is a classic example of how design served both aesthetic and functional purposes, showcasing clean lines, modernist layout, and the cultural optimism of Italy's economic boom. It reflects Italy’s role in shaping mid-century graphic and industrial design.
