Scammell Press Ad - Instantaneous coupling saves loading delay
Date
circa July 9th, 1948
Format
- Magazine 783
- Advertisement 246
- Illustration 343
- Advertising 569
Type of Work
- Finished work 5601
Clients
Media
- paper 1805
Techniques
Locations Made
- United Kingdom 170
- England 90
A B2B trade advertisement for Scammell Lorries in the UK publication ‘The Railway Gazette’.
Dynamic ‘fisheye’ distorted illustration projects an image of product strength and speed.
The key message is the articulated feature of the Power Unit and Semi-trailer with instantaneous coupling gear.

Scammell Lorries Press Advertisement