Contribution Date
advertising
“The Big Sweep”2
Cover of IDEA magazine, no.156, “The 3rd NAAC Exhibition”
Cover of IDEA magazine, no.109
Cover of IDEA magazine, no.077
“The Clearest Road Into New York”
“Olympic Games 1940 To Tokyo”
First World Premier Issue
Dinkleberry Frozen Chicken Pot Pie ad clip from Putney Swope
“San Francisco Convention and Visitors Bureau”2
“Renauld International”2
“Occidental Center”2
“Occidental Life Insurance Company of California”2
“Kaiser Cement Company”2
“Crocker-Citizens National Bank”2
“Chevrolet Dealers of Southern California”2
“California Prune Advisory Board”2
“Bank of America NT & SA”2
“The Agency Client Relationship”2
“Wells Fargo Bank” 2
“Aphrodisia”3
“Volkswagen of America” 2
“Schick Safety Razor Company” 2
“San Francisco Convention & Visitors Bureau” 2
“S&W Fine Foods, Inc”2
“Knudsen Creamery Company of California”2
“General Telephone Company” 2
“Foremost Dairies, Inc.“ 2
“Ampex Corporation” 2
“California Here’s What Made Them Come” 2
“Award-winning complete campaigns of the west, Japan Air Lines company ( American region, San Francisco)“ 2
“Spot radio: data for decisions must be searched out: A look at some of the currently important trends in spot radio”2
Research and Ratings: Some questions, some answers: A common-sense, informative discussion of how ratings and other forms of research are best evaluated and used in marketing2
“nine ways to improve an ad... to death”2
“Current trends in spot television: A critical examination of roots and values”2
A Leather Dice Cup for Pencils2
“The seeds of a revolution: Retail store trends as they affect the advertiser”2
“It’s your nose too: The creative problems involved in merging truth and taste in advertisement”2
“What’s New in Graphic Arts?“2
“The Negro Market In the West” 2
“The Fulvita Success Story”2
“Some Sales Promotion Flops—And the Lessons They Taught”2
“How and Why Agencies Handle Direct Mail”2
“Het Laatste Nieuws, Ziet Alles, Spreekt Vrij (Hears the Latest, Sees All, Speaks the Truth)“
“Is the West A Region?“2
“In advertising, too, you can think small”2
“What’s New In Graphic Arts?“2
“What’s New In Graphic Arts? Electrostatic printing ready to go”2
“What’s New In Graphic Arts?“2
“Waste King’s ’Mrs. Consumer’ keeps customers happy”2
“L’Eau Qui Fait Pschitt”
“You Get Information Out of LIFE”
“Cinzano”
“Two new campaigns show creative concepts”2
“Two new campaigns”2
“The 10-second look”2
“How do good ads get that way?“2
“Catalina Buys 7 National Books”2
“Trade Talk”
Way Out West
“Trade Talk”
“Trade News” 2
Portfolio of Western Advertising Art2
“Long Advertising’s Gertrude Murphy”2
