Kurenai no buta (Ghibli)
Date
Credits
Format
- Poster 2181
- Advertisement 256
- Illustration 369
- Advertising 602
Media
- paper 1918
Techniques
- drawing 94
- illustration 250
- printing 789
Dimensions
Locations Made
- Japan 447
- Tokyo 60
- Tokyo Prefecture 56
This hand-drawn poster for Porco Rosso (紅の豚), directed by Hayao Miyazaki, captures the film’s nostalgic, romantic tone. Released on July 18th, 1992, the movie tells the story of a former WWI fighter pilot—now a bounty hunter mysteriously transformed into a pig—who soars through the skies in his iconic red seaplane.
The illustration features Porco in his trademark hat and sunglasses, seated confidently in the cockpit, with the elegant Gina behind him. The poster’s soft color palette and painterly background recall the golden age of aviation, evoking both European Art Deco aesthetics and Japanese visual softness. The expansive cloudscape and warm sunset tones create a feeling of nostalgia and quiet heroism, a visual signature of Studio Ghibli’s storytelling.
Typography plays a key role: the film’s title 紅の豚 is displayed in bold red Kanji using a strong, slightly stylized Mincho typeface, set vertically in traditional Japanese layout. It conveys both weight and elegance. The tagline to the left reads 「カッコイイとは、こういうことさ。」 (“This is what it means to be cool.”), written in clean, vertical sans-serif type. This phrase encapsulates Porco’s rugged charm and the film’s understated anti-heroic philosophy.
