This poster was created by Tada Hoku (多田 北烏) in the 1930s to promote Kirin Beer, one of Japan’s oldest and most well-known breweries. It shows a cheerful young woman holding a bottle of Kirin Beer against a bright yellow background. Her gentle smile and casual pose give the image a warm and welcoming feeling, inviting people to enjoy the drink. The soft shading and vivid colors highlight her friendly expression, while the bold red letters clearly display the brand name. The design reflects the modern and the early Shōwa-era Japan, when advertising often featured women as symbols of freshness and happiness. Overall, this poster captures the joyful, modern energy of the time and presents Kirin Beer as a drink that brings pleasure and comfort to everyday life.
