This poster was designed by Yabe Sue in 1925 for Shiseido, one of Japan’s most prestigious cosmetic companies. It promotes Eudermine, a liquid face powder known for its smooth texture and skin-refreshing qualities. The artwork shows a stylish modern woman in elegant Western fashion, a green cloche hat, a soft pink coat, and a flowing scarf, symbolizing sophistication and beauty. The use of pastel colors and clean lines reflects the Art Deco style, popular in Japan during the Taishō and early Shōwa periods. Through this design, Shiseido presented not just a cosmetic product but also a modern lifestyle, connecting beauty with confidence, elegance, and the spirit of new womanhood in 1920s Japan.
