This poster was designed by Sugiura Hisui in 1930 for Senbaikyoku (Japan Tobacco and Salt Public Co.) The use of deep red, gold, and black creates a sense of luxury and modern sophistication. The bold diagonal layout and contrast between shadow and light give the design a cinematic look, reflecting Western Art Deco influences that were popular in Japan at the time. Sugiura’s design connects elegance and modern urban culture with the act of smoking, portraying Minori cigarettes as refined and fashionable. The poster captures, cosmopolitan mood of 1930s Japan, where design and lifestyle began to merge into a symbol of modern identity.
