Bull Durham Cigarette ad

This cigarette ad was found in the margins of an edition of Life Magazine. It features large display type with serifs similar to American Woodtype. The main image is a graphite illustration of a cowboy smoking a cigarette. The cowboy and “Slow-poke” at the top alludes to the name of the type of cigarette being Bull Durhams. In the sans serif copy, it describes these cigarettes as being long lasting, like a cattle drive. It uses phototypesetting to layer and align the text and images.